Edward - Inventor
A mechanical engineer with a passion for always improving things. He has worked in the automotive field in both design and manufacturing for over 15 years.
Ed is the driving force behind the Alpha Leash and brings to the team not only his professional experience but most importantly his unwavering desire to help people and their pets.
Fonzie and Jay - Test Team
Jay is a longtime friend, a mechanical engineering technician and an expert fabricator. He, along with Fonzie the proud first ever user of the Alpha Leash, bring a huge wealth of both design and problem solving knowledge to the team.
Dave and Ika - Test Team
Dave, also a mechanical engineer in the automotive field brings to the team a unique knowledge in manufacturing, fabrication techniques and material science.
He, along with his German shepherd Ika, have brought key insights into the ALPHA Leashes design optimization and continue to support or manufacturing growth.
Casper and Samantha - Test Team
Casper has soooo much energy!
He really knows how to put the Alpha Leash through its paces!
And thanks to Samantha and her dedication to let Casper use his ALPHA Leash every day. They both helped to provide great feedback on the ALPHA Leash and validation of our in house bench testing with real world testing support.
Teddy and Marty - Test Team
Teddy is an Instagram celebrity #Buzz_Wag.
Who, after he took his ALPHA Leash through an extensive shake down to make sure it was a product he wanted to endorse.
Is now barking to as many dogs and people as possible about how amazing the ALPHA Leash is!
Bolt - Our comparison simulator
Bolt comes with us to all of our shows so that people can easily feel and see the difference between a regular retractable leash and the ALPHA Leash.
Pull up on the handle and gravity takes over propelling his 40 lb weight away from you simulating your dog bolting after a squirrel, a best friend, or anything else..
As soon as you give Bolt a try the benefits of the ALPHA Leash become so obvious you’ll wonder why you used any other leash.
Maximus - Our relentless cycle tester
The most complex and stringent member of the team. Nothing gets by our cycle test machine MAXIMUS.
Putting the Alpha Leashes various prototypes through 10s of thousands of brake cycles. He monitored and recorded over 10 live data streams during every brake application ensuring that every facet of each cycle was documented and could be analyzed to drive further refinement of the ALPHA Leash’s design.
MAXIMUS has been instrumental in not only ensuring the variable brake on the ALPHA Leash is intuitive and easy to use, but he has also proven that the brake system can handle years of daily use.

