Our First Brick and Mortar Store
In this update
It’s Been a While
Our First Real Store
ALPHA Leash Experiences
It’s Been a While
Sorry we haven’t added to our Blog in a while, but we promise we’ve still been really busy. Not only have we been assembling lots of ALPHA Leashes, we’ve also been navigating the world Amazon AND product marketing, both of which are very complex and difficult areas to learn and excel at. 😅
About a month after going on sale on our website we started selling the ALPHA Leash on Amazon.ca. We then registered the brand with Amazon allowing the creation of our very own ALPHA Leash brand home page on amazon as well. 😎 This way we can help show off what the ALPHA leash can really do!
Feel free to check it out and let us know what you think! ALPHALeash Amazon Store
As for our marketing progress it has been slow but steady, with a lot more work still to come. Just because we have a website doesn’t mean that the world suddenly knows all about the short and long term bad health effects and the dangers of current pet leashes. Our mission is clear, but there is still a lot of work on understanding the messaging the resonates the most with dog owners as well as the best marketing channel for that message. There is a lot more to come on this challenge!
Our First Brick and Mortar Store
Thank you so much to Ruffin’s Pet Centres - Bloor West Village for starting to carry the ALPHA Leash. 🎉🎉🎉
They have both our Original and Reflective versions in stock in every colour. AND we’re also running demo days with our simulator Bolt to help show people the difference between the jerk stops from a retractable leash and the smooth stops you get using an ALPHA leash.
Check out our schedule and maybe we’ll see you there…
ALPHA Leash Experiences
Thank you so much to all of you who have shared your ALPHA Leash experiences with us. We love to hear about how the ALPHA Leash has worked for you as well as receiving pictures of your ALPHA Leash dogs! 😃🙏
Keep the mail coming and don’t forget to tell your dog park friends about the ALPHA Leash too. 😊🤩
